A Mithtech product · Made in Bangalore

Reply to every DM, comment and mention. On autopilot.

SocialPuff puts your Messenger bot, Instagram replies, comment automation, social post scheduler, email and SMS campaigns in one workspace. Stop paying for 8 tools. Ship growth from one login.

2-minute signup · No credit card · Free trial, cancel any time
app.socialpuff.in / dashboard
Overview
Messenger
Instagram
Comments
Broadcasts
Schedule
Store
Flows
Subscribers
42,318
+6.2% this week
Messages
1.2M
+11% MoM
Orders
₹8.4L
from chat
Conversations · last 30 days
Instagram · auto-reply
comment "PRICE" for the link 👇
₹1,299 · tap to buy
Teams across India and the GCC grow on SocialPuff
✦ Kavira ◉ Patelo ▲ NorthGate ⚑ Karya ◆ Bluebird ◈ Hexapod ✹ Sprinter
8→1
Tools replaced
99.9%
Monthly uptime
<300ms
Median API reply
10+
UI languages
Facebook Messenger Instagram DM Instagram Comments Email SMS Twitter / X LinkedIn Pinterest Facebook Groups Reddit Facebook Messenger Instagram DM Instagram Comments Email SMS Twitter / X LinkedIn Pinterest Facebook Groups Reddit
What you get

The whole chat-marketing stack. One bill. One login.

Each module is wired into the next. Answer a comment in public, capture the lead in DM, send the review-ask email a week later — without moving between tools.

Never miss a DM

A Messenger and Instagram bot that replies the moment someone slides in. Carousels, quick replies, webview forms, human handoff when it matters.

Build flows without code

Drag boxes, connect arrows, ship a bot in an afternoon. Branch on tags, time of day, or whatever your CRM tells us via webhook.

Turn comments into customers

Reply publicly and privately the instant someone comments "price" on your Meta ads. Capture them as a subscriber, tag, and follow up.

One broadcast, many channels

A new drop? Fire it to your Messenger, email and SMS lists at once. Segment by tag, schedule per timezone, measure revenue per channel.

Schedule the whole calendar

Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, Reddit and Facebook Groups — one calendar, bulk CSV upload, recurring posts.

Sell inside the chat

Full store — variants, coupons, shipping, Razorpay, Stripe, UPI, COD. Checkout inside Messenger or in the browser, your choice.

One inbox for the whole team

Messenger, Instagram, website chat — one queue, assigned to agents with SLAs, canned replies, and notes the customer never sees.

Know what actually worked

Revenue attributed to the broadcast that drove it. Flow drop-off per step. Agent performance. Export anything through the API.

Ready for the Indian market

GST invoices, Razorpay and Paytm, UPI collection, Hindi UI, and pricing in rupees. None of this is an afterthought.

Before & after

Most teams stop paying 6–10 other tools.

A typical Growth-plan customer replaces this stack in month one.

Before SocialPuff

  • ManyChat / Chatfuel~ $49/mo
  • Mailchimp (email)~ $70/mo
  • Buffer / Later (scheduler)~ $25/mo
  • Intercom (inbox)~ $74/mo
  • MSG91 / Twilio (SMS)pay-as-you-go
  • Separate affiliate tracker~ $29/mo
  • Total~ ₹20,000/mo

With SocialPuff

  • Messenger & Instagram bot
  • Email + SMS broadcasts
  • Social scheduler, 8 channels
  • Unified team inbox
  • Chat-first store & checkout
  • Affiliate tracking + HTTP API
  • Total₹2,999/mo
API-first

If you can click it, you can script it.

Every subscriber, flow, order and campaign is available over a clean REST API. Webhooks fire on every event. Plug SocialPuff into Frappe, n8n, your CRM or anything in between.

POST /api/v1/subscribers/<id>/trigger Copy
# Trigger a welcome flow for a new customer curl -X POST https://app.socialpuff.in/api/v1/subscribers/42318/trigger \ -H "Authorization: Bearer sp_live_••••" \ -H "Content-Type: application/json" \ -d '{ "flow_id": "welcome_v2", "tags": ["new_customer", "mumbai"], "variables": { "order_id": 91823 } }' // → 200 OK · message queued · webhook flow.completed scheduled
How it works

Live in one afternoon. Scale for years.

01 · Sign up

Create your workspace

Drop an email, pick a password, skip the demo call. You're inside in about two minutes.

02 · Connect

Plug in your channels

Link Facebook pages, Instagram business accounts, an email sender and an SMS provider.

03 · Ship a flow

Start with a template

Pick a proven comment-to-DM, welcome, or abandoned-cart flow. Tweak the copy. Go live.

04 · Grow

Let it run 24/7

Broadcast, schedule, automate, measure. Talk to customers while you sleep.

Built for every team

One platform, many playbooks.

From D2C founders to multi-brand agencies, SocialPuff adapts to how you work.

D2C brands

Turn Instagram DMs into orders. Recover carts. Upsell in chat. Close inside Messenger.

Agencies

Every client, one login. White-label, custom domain, reusable playbooks across brands.

Coaches & creators

Comment magnets, nurture drips, sell courses and 1:1 slots straight from Messenger.

Local businesses

QR menus, chat orders, SMS receipts, review collection — ready on day one.

Why teams switch

Real teams, honest feedback.

"Replaced ManyChat, Mailchimp and a Zapier spaghetti in one weekend. My Meta-ad CPL dropped because we actually reply in under 30 seconds now."
RA
Raghav Ahuja
Founder · Kavira Skincare
"Comment-to-DM automation 3x'd our Meta-ad CPL efficiency. Leads that used to sit in a spreadsheet now get a reply in under 30 seconds."
PN
Priya Nair
Growth lead · Bluebird Bikes
"We run 14 brands from one SocialPuff instance. White-label, isolated workspaces, priced like a bargain. Sold on Mithtech's whole stack now."
SK
Shashank K.
Partner · NorthGate Agency
Pricing

Simple. INR. No gates.

Every plan includes the full product. Scale up only when your subscriber list does.

Starter
₹ 999/ month
For solo founders shipping their first bot.
  • 2,000 subscribers
  • 2 Facebook / Instagram pages
  • Flow builder & comment automation
  • Email support
Start free
Agency
₹ 7,999/ month
For teams running multiple brands and clients.
  • Unlimited subscribers
  • Unlimited pages & team seats
  • White-label + custom domain
  • Dedicated onboarding & SLA
Talk to sales

Prices in INR, exclusive of GST. Need self-hosting or a custom quote? Contact us →

FAQ

Before you sign up.

What does SocialPuff do, exactly?

SocialPuff replaces your Messenger bot, Instagram DM tool, social scheduler, email tool, SMS tool and comment-automation tool with a single workspace. It ships with a no-code flow builder, a chat-first store, and a full HTTP API.

How much does it cost?

Plans start at ₹999/month for 2,000 subscribers. Growth is ₹2,999/month and is what most D2C brands pick. Agency is ₹7,999/month with unlimited subscribers, white-label and an SLA. Annual billing saves 20%.

Is there a free trial?

Yes. Every workspace starts free with full access to the product. No credit card is required to try it.

How is SocialPuff different from ManyChat?

ManyChat is Messenger-first. SocialPuff is channel-first: Messenger, Instagram, email, SMS, social scheduling, a chat-first store and affiliate tracking in one login — priced for Indian brands, with Razorpay, UPI and GST built in.

Which channels does SocialPuff support?

Facebook Messenger, Instagram DM and comments, SMS, email, and scheduled publishing to Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, Reddit and Facebook Groups.

Who builds SocialPuff?

SocialPuff is built and operated by Mithtech, an open-source implementation company headquartered in Rajajinagar, Bangalore. It's one of 70+ products in the Mithtech ecosystem — alongside ERPNext, Medusa.js commerce, n8n automation and Chatwoot support.

Can I access an API?

Yes. A full REST API ships on every plan. Subscribers, flows, orders, campaigns, tags and webhooks are all scriptable. Plug SocialPuff into your CRM, ERP or internal dashboards.

Which payment gateways are supported?

Razorpay, Paytm, Stripe and PayPal out of the box — along with manual bank transfer, UPI and cash on delivery.

Is it compliant with Meta policies?

Yes. All Messenger and Instagram automations follow Meta's official Graph API rules, messaging windows and developer policies.

Start growing

Your workspace is ready in 2 minutes.

Drop an email and we'll set you up. No card, no call, no commitment.

⚡ 2-minute signup · Free trial · Cancel any time